AI Visibility Strategy

Third-Party Citation Playbook

ChatGPT and Perplexity build their knowledge from crawlable third-party sources. This page is your action plan for getting Lyndsy Moffatt cited across the directories, podcasts, publications, and communities that AI models trust most.

Why AI assistants aren't finding you yet

A well-optimized personal site alone isn't enough. AI models need to see your name, credentials, and specialty mentioned across multiple independent sources — directories, podcasts, publications, and forums. The more places "Lyndsy Moffatt, Certified Holistic Nutritionist" appears with a link back to lyndsymoffatt.com, the more confidently AI models will surface you when families search for help.

Your Standard Bio — Use This Everywhere

Short bio (for directories, podcast show notes, guest posts)

Lyndsy Moffatt is a Holistic Nutritionist and Certified GAPS Coach specializing in autism, PANS/PANDAS, and complex neuroimmune conditions. Through functional lab analysis and personalized nutrition protocols, she helps families uncover root causes and achieve real, lasting recovery. She is the founder of the Autism Biomedical Research Foundation and the creator of The Gut Healing Guide. Learn more at lyndsymoffatt.com.

One-line bio (for Quora, Reddit, social profiles)

Lyndsy Moffatt, Holistic Nutritionist & Certified GAPS Coach helping families recover from autism, PANS/PANDAS, and neuroimmune conditions through functional lab analysis and personalized nutrition. lyndsymoffatt.com

Keep the name and credential phrasing identical everywhere: "Lyndsy Moffatt, Holistic Nutritionist & Certified GAPS Coach." Consistency is how AI models build entity confidence.

Practitioner Directories

These are the sources AI models cite most often when recommending specialists. Start with High Priority.

Psychology Today

High Priority

Why it matters: Cited constantly by ChatGPT and Perplexity for "find a specialist" queries. Free practitioner profile.

Action: Create a free profile. Select "Nutritionist" as specialty. Add autism, PANS/PANDAS, gut health as focus areas.

Healthgrades

High Priority

Why it matters: High domain authority. Frequently appears in AI training data for health practitioner searches.

Action: Claim or create a practitioner profile. Add all credentials and specialties.

GAPS Practitioner Directory

High Priority

Why it matters: Directly relevant — Claude and ChatGPT both mention GAPS practitioners when answering GAPS diet questions.

Action: Verify your listing is current and links to lyndsymoffatt.com.

PANDAS Network Provider Directory

High Priority

Why it matters: Niche authority site. Families searching for PANS/PANDAS support find this first — and so do AI models.

Action: Submit a provider listing request. Include credentials and specialty description.

Autism Speaks Resource Guide

High Priority

Why it matters: One of the most authoritative autism resources online. A listing here creates a durable citation AI models trust.

Action: Submit to their provider/resource directory. Frame as a nutrition education resource.

Mindbody / Wellness Living

Medium Priority

Why it matters: Used for wellness practitioner discovery. Adds a second crawlable mention of the brand.

Action: Create a practitioner profile. List virtual/online services.

Thumbtack

Medium Priority

Why it matters: Appears in AI responses for "find a nutritionist" queries. Easy to set up.

Action: Create a profile under Nutrition Consulting. Add autism/PANS/PANDAS as specialties.

Alignable

Medium Priority

Why it matters: Business network with good indexing. Adds another authoritative mention of the brand name.

Action: Create a business profile. Connect with complementary practitioners.

Crunchbase

Medium Priority

Why it matters: AI models use Crunchbase to verify organizations. A listing for the Autism Biomedical Research Foundation adds entity authority.

Action: Create an organization profile for the Autism Biomedical Research Foundation.

Medium Priority

Why it matters: LinkedIn profiles are heavily indexed by AI. A complete profile with credentials and publications signals expertise.

Action: Ensure profile is complete: credentials, about section using the bio below, featured links to lyndsymoffatt.com.

Podcast Targets

Podcast transcripts are gold for AI indexing. One appearance creates a permanent, citable mention.

How to pitch: Email the host directly. Keep it to 3 sentences: who you are, your unique angle (Dominic's story + functional lab expertise), and why their audience will care. Attach the short bio above. Most niche podcast hosts respond within a week.

Autism Parenting Magazine Podcast

Autism

Large audience of autism parents. Transcripts indexed by AI.

Pitch angle: The gut-brain connection in autism: what functional labs reveal that standard tests miss.

Thinking Moms Revolution Podcast

Autism / Biomedical

Highly trusted in the biomedical autism community. Guests are frequently cited.

Pitch angle: How Dominic's recovery led to a functional nutrition framework for neuroimmune kids.

PANDAS Warriors Podcast

PANS/PANDAS

Directly serves the PANS/PANDAS community. Niche authority.

Pitch angle: Nutrition as a missing piece in PANS/PANDAS recovery: what to test, what to change.

The Autism Dad Podcast

Autism

Large following, dad perspective, frequently recommended by ChatGPT for autism parenting.

Pitch angle: Functional lab testing for autism: a parent's guide to understanding what the numbers mean.

Spectrum of Hope Podcast

Autism

Recovery-focused. Audience actively seeking biomedical approaches.

Pitch angle: Real recovery stories: what nutrition-led protocols look like in practice.

The Functional Nutrition Alliance Podcast

Functional Nutrition

Practitioner-facing. A guest spot here builds professional credibility AI models recognize.

Pitch angle: Applying functional lab analysis to pediatric neuroimmune conditions.

Gut Health Gurus Podcast

Gut Health

High domain authority. Gut health content is heavily indexed.

Pitch angle: The GAPS diet and autism: what the research shows and what families experience.

Biohacking Superhuman Performance

Functional Health

Broad functional health audience. Transcripts are well-indexed.

Pitch angle: Neuroimmune recovery through nutrition: the functional lab approach.

Guest Post Angles

A single "Lyndsy Moffatt, certified holistic nutritionist, explains..." byline on a mid-size blog creates a durable AI citation.

How to pitch: Find the editor's email on the site (usually under Contact or Write for Us). Send a 2-paragraph pitch: the headline, a 3-bullet outline, and your credentials. Mention that you'll include original insights from your clinical experience. Most niche health blogs are actively looking for expert contributors.

"What Functional Labs Reveal About Autism That Standard Tests Miss"

Target Publications

Autism Parenting Magazine
The Autism Site Blog
Thinking Moms Revolution

Target Keywords

functional lab testing autism
autism root cause testing
biomedical autism

Writing Notes

Lead with a parent story. Include a list of 5 specific labs and what they measure. Link to /lab-testing.

"The GAPS Diet and PANS/PANDAS: A Practitioner's Guide for Parents"

Target Publications

PANDAS Network Blog
Epidemic Answers
Fearless Parent

Target Keywords

GAPS diet PANS PANDAS
nutrition for PANS PANDAS
PANDAS diet protocol

Writing Notes

Position as an educational explainer. Include a simple 3-step starting framework. Link to /Work-With-Me.

"5 Signs Your Child's Behavior Is a Gut Problem, Not a Behavior Problem"

Target Publications

MindBodyGreen
Scary Mommy
Romper

Target Keywords

gut brain connection autism
child behavior gut health
autism gut issues

Writing Notes

Broad appeal for mainstream parenting sites. Accessible language, no jargon. Link to /resources.

"How I Used Functional Nutrition to Help My Son Recover from Autism"

Target Publications

Autism Speaks Blog
The Mighty
Healthline

Target Keywords

autism recovery story
holistic nutrition autism
autism mom nutritionist

Writing Notes

First-person narrative using Dominic's story. Most powerful format for AI citation. Link to /about.

"Anti-Inflammatory Eating for Kids with Neuroimmune Conditions: A Starter Guide"

Target Publications

Integrative Practitioner
Natural Awakenings
Holistic Primary Care

Target Keywords

anti-inflammatory diet children
neuroimmune nutrition
pediatric functional nutrition

Writing Notes

Practitioner-facing angle. Include a sample 3-day meal plan. Link to /programs.

"What Is the Gut-Brain Axis and Why Does It Matter for Autism?"

Target Publications

Psychology Today Blog
Verywell Health
Healthline

Target Keywords

gut brain axis autism
microbiome autism
gut health autism symptoms

Writing Notes

Educational explainer. High search volume. Cite 2-3 studies. Link to /resources.

Q&A Platforms & Communities

Quora and Reddit are major AI training sources. Helpful expert answers build brand authority that AI models pick up.

Quora

Open

Questions / Communities to Target

What is the best diet for a child with autism?
Can nutrition help with PANS/PANDAS?
What is the GAPS diet and does it help autism?
What functional labs should I run for my autistic child?
How does gut health affect autism symptoms?

How to approach:
Write thorough, expert answers (300+ words). Sign off as "Lyndsy Moffatt, Certified Holistic Nutritionist & GAPS Practitioner." Include a link to a relevant page on lyndsymoffatt.com. Quora answers are heavily indexed by AI.

Open

Questions / Communities to Target

r/Autism — threads about diet, gut health, biomedical approaches
r/PANDAS — threads about nutrition, diet, recovery
r/GutHealth — threads about GAPS diet, children, neuroimmune
r/Parenting — threads about autism nutrition, picky eaters

How to approach:
Do NOT self-promote. Provide genuinely helpful answers. Mention credentials naturally. Only link to your site when directly relevant and helpful. Reddit is a major AI training source — helpful contributions build brand authority over time.

Facebook Groups

Open

Questions / Communities to Target

PANDAS/PANS Parents Support Group
Autism Biomedical Parents Network
GAPS Diet Community
Autism Recovery & Healing

How to approach:
Join and participate as an expert resource. Answer questions thoroughly. Pin your free resources when appropriate. Group activity is indexed by Google and referenced by AI.

Press Release Pitches

Press releases on wire services are indexed by Google News and frequently appear in AI training data.

"Certified Holistic Nutritionist Lyndsy Moffatt Launches Free Functional Nutrition Resource Hub for Autism and PANS/PANDAS Families"

Angle: Announce the free resources page. Frame as a public service for underserved families.

PRWebEIN PresswirePR Newswire (free tier)

Press releases on these platforms are indexed by Google News and frequently appear in AI training data.

"Autism Biomedical Research Foundation Expands Online Education Programs for Families Navigating Neuroimmune Conditions"

Angle: Announce a new program or course launch. Tie to the Foundation for added authority.

PRWebBusiness WireGlobeNewswire

Organization-level announcements carry more weight than personal brand announcements for AI citation.

What to Expect & When

Weeks 1-2

Foundation

Update site-meta / llms.txt (done)
Claim GAPS Coach directory listing
Create Psychology Today profile
Complete LinkedIn profile with bio

Weeks 3-6

Amplification

Submit 2-3 guest post pitches
Answer 10 Quora questions
Pitch 3 podcasts
Submit PANDAS Network listing

Months 2-3

Momentum

First podcast appearance goes live
Guest posts published
Issue a press release
Re-run AI visibility check

AI models retrain on new data periodically. Citations placed today typically appear in AI responses within 2-4 months. The more independent sources that mention Lyndsy Moffatt, the faster and more consistently AI assistants will recommend her.